Bitcoin, Blockchain and cryptocurrencies have opened up a new realm of possibilities by accelerating and innovating traditional prospects. Amongst many prominent fields that was impacted by the internet’s analogue towards the first decade of the new millennium, trade finance and financial services are major beneficiaries. Cryptocurrencies made investing easy, hassle – free and low cost. This resulted in the advent of newer features like crowd funding and token sales that are now propelling businesses with new found innovation. One such case is ‘Apptrade’ where you can invest on the potentiality of applications. Let’s look into the details of Apptrade and the ongoing crowd funding:
What does ‘Apptrade’ do?
‘Apptrade’ is a platform which enables you to have apps in your portfolio and to trade in them like stockmarket. Hence it has been branded as the “Stockmarket of Apps” by Forbes. When linked, a portfolio of apps has the potential to become a competent asset whose value changes over time. By securing revenue streams, collaborative funding provides a financial innovation that facilitates access to value on a Decentralized Exchange. A value that can be bought and traded in the form of tokens that represent the growing value of the apps. Hence this leads to the creation of app portfolios backed by digital trust whose value increases once the app hits high levels of user base.
The infrastructure for holding digital portfolios:
Apptrade is powered by OpenLedger, as its parent company. Apptrade LLC is a part of OpenLedger Decentralised Conglomerate (DC). It is the world’s first blockchain powered conglomerate that allows its platforms to share resources and benefit mutually from network-based cross promotion. Ronny Boesing, CEO of OpenLedger believes that Apptrade is a simple way to buy, sell or invest in apps. Each portfolio consisting of apps, is designed to ensure that regular updates are being factored and the quality is ensured.
The Crowdfunding and options:
The start-up will offer its own token for their ICO called ‘APPX’. The token entitles investors to 20% of the net market value and revenue of the Apptrade portfolio ecosystem. The crowd sale was launched on February 28th 2017 and understanding the value of the platform, OpenLedger decided to invest $100,000 themselves so as to own to show their belief in the project and reap profits out of its impending success. The Crowdfunding is set to end on 30th of April and with the amount of potentiality the project has to offer, the ‘APPX’ tokens are getting sold out in quick time.
Las Vegas recently hosted CoinAgenda 2016. It is a conference for both the mainstream who are new to Bitcoin and Blockchain investments and experienced investors in digital and blockchain assets to come together. In this edition, Ron Boesing, CEO of OpenLedger and Bitcoin exchange CCEDK revealed the future plans for OpenLedger. From a successful career in the music industry to a switch to digital asset based investments, Ron has been relentless. Let’s look into the key takeaways from the interview:
The major switch
Ron Boesing was in the music industry for about 25 years. The financial crisis of 2008-09 hit the music industry hard leading to the closure of Ron’s record company. After two years of contemplation, Ron went back to college to take a bachelors course in ‘Export Technology Management’. In late 2014, he actually came in contact with Bitcoin and an old friend proposed the idea of establishing an exchange. In collaboration, they launched the first Bitcoin exchange out of Denmark (CCEDK). During the course of his cryptocurrency ventures, Ron fondly recollects that the journey was a continuous learning curve.
Currently OpenLedger has completed a year slowly phasing out CCEDK as planned. The idea was to make OpenLedger the gateway for fiat and cryptocurrency making it a decentralized exchange.
Traditional IPO vs ICO
When asked about how these ICO’s would differ from traditional IPO’s, Ron made it very clear that in ICO’s, the investors have an easy exit option. This means apart from investing, there is an option to move the funds from one cryptocurrency to another as a backup contingency. Ron explained that unlike other ICOs this doesn’t require a crowdfunding investment. It rather revolves around only investing in ICO’s and gaining the privileges. With the facility to the move the funds around, Ron believes it would resemble a cryptocurrency index.
Talking about the token sale of the projects OpenLedger would be associated with, Ron gave preliminary information about the same:
Beyond The Void: This would be OpenLedgers collaboration with gaming industry. The tokens can be ordered on OpenLedger or directly from Beyond The Void.
Centz: Centz enables full control over individual’s Gift Card Money via OpenLedger ICO. This would essentially allow for transfer and buying of requisite Gift Cards suitable for individual’s occasion.
Apptrade: This has an entirely new approach to developing and managing next generation of mobile apps. The underlying idea behind this is to create a ‘Stock Market of Apps’
With so many interesting prospects coming up, Ron looks hopeful about OpenLedger’s chances at enabling complete decentralization.